Embu County has an array of sights, both endearing to local and foreign visitors. The county expects to benefit from hotel industry among other tourism activities.

Main tourist attractions, national parks/reserves

The tourism industry is fairly developed in the county, with Mwea National Reserve being the major tourist center. Some other places of interest include Mount Kenya climbing expeditions and National Reserve and Karue Hill picnic site off Embu-Runyenjes road and 7 folk hydroelectric power plants near Kiritiri town. Facing Embu, Mount Kenya is perhaps the most eye-catching feature. Besides mountain-climbing, the abundance of endemic plants, wild animals and bird species is a huge attraction to the mountain.
Also the favorable altitude around the mountain makes Embu one of the preferred locations for sports training, prompting the Athletics Association of Kenya to set up a training camp at St. Mark’s Kigari Teachers’ college.

Main wildlife

Major wildlife attractions include the  elephants, Rothschild giraffes, Common zebras, Lesser kudu, Buffalo, Water Buck, Bushbuck, Impala, Vervet Monkeys, Aardvark, Yellow baboons, Grants gazelle, Dik-dik, Cape hare, Warthog,  Black-backed jackal, Duiker, Sykes monkeys, Genet cat, Slender mongoose, Stripped ground squirrel, Dwarf mongoose, Crested porcupine, Rock Hyrax, Tree Hyrax, and tortoise and over 200 species of birds. These wildlife species are mainly found in the gazetted Mwea National Reserve.